‘It’s been a really enriching experience’: why ambitious young people are choosing apprenticeships

Samuel Okusaga, 20, wanted to make a good impression on his first day as an apprentice at education and publishing company Pearson PLC, so he wore a three-piece suit. “I was the most overdressed person in the office,” he says. But it wasn’t long before Okusaga got settled in and started making waves (and more appropriate fashion choices). Soon enough, he was helping to organize events and put together marketing materials. He even asked the chief executive of the company personally to be his mentor. “He agreed and I now have meetings with him three times a year,” he says. “It’s been a really enriching experience”.”


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