Where Did All the Students Go?

Higher education has fully entered a new structural reality,” argues Bill Conley, vice president for enrollment management at Bucknell University, in a recent essay in The Chronicle Review. When Bucknell failed to hit its enrollment goals this spring, it wasn’t alone — National Association for College Admission Counseling data show a large increase in the number of colleges still soliciting applications after the May 1 deadline. “Up and down the selectivity ladder, especially among private colleges,” Conley writes, “yield models had been invalidated by a sea change in student college-choice behavior.”

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