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Amridge University

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Course: Hospitality Sales and Marketing
Program Length: 180
Course Type: Mentor Supported

In today’s competitive hospitality market, understanding sales and marketing is essential to succeed in the hospitality business. Our Hospitality Sales and Marketing course provides an in-depth look at established marketing themes unique to the hospitality world. The content draws upon practical experiences and new trends related to customer relationship management, advertising, social media, and technology. This course explores customer behavior, market segments, pricing strategies, selling techniques, and ways sales professionals can tailor their approach to the buyer’s unique perception of value. 
Prerequisite(s): None

Contact Information
1200 Taylor Road Montgomery, AL 36117